Watch your words
WOMEN’S HISTORY MONTH

For Women’s History Month, we created a campaign to empower women by turning our discrediting phrases into words worse than F*CK.
The campaign included an OOH take-over of Boston, a website that hosted a digital swear jar, and an activation at the Women’s Leadership Forum that raised over $2,000.

And there was swag.

WATCHYOURWORDS.ORG

Our site allowed us a larger presence beyond the Women’s Leadership Forum.
We worked with Facebook Fundraiser Charity, allowing our campaign to be social and and giving our messaging a national scale.

Activation Space

At the Women’s Leadership Forum, our Watch Your Words activation space centered around an interactive wall display.

The interactive wall encouraged participants to each write the discrediting word or phrases they wished they would stop staying.
In addition to the Interactive Wall, we had a real-time ticker displaying our total “Bad Words” donated up to the minute.

Swag

We designed t-shirts, stickers, pins & flyers for those at the conference to take and keep.

CAMPAIGN CREDITS:
President: Kelly Fredrickson
VP Creative Director / Design: Sean O’Brien
Associate Creative Director / Art: Lisa Della Piana
Associate Creative Director / Copy: Sarah Crist
Art Director: Isabel Taborga