REAL CARE, REAL DOCTORS

It’s more difficult than ever to figure out what’s real and what’s not, so skepticism is at an all-time high.
We turned virtual skeptics into believers by showcasing the credibility and expertise of MDLIVE doctors.

STOP SeARCHING. stART KNOWING.

Asking the internet for medical advice is a terrible idea. So why do we all do it?
Our MDLIVE campaign offers up a better idea: asking an actual doctor.

AWARDS
2024 GOLD Rochester ADDY – Judges’ Special Recognition
2024 GOLD Rochester ADDY – Film, Video & Sound
2024 SILVER Rochester ADDY (2) – Film, Video & Sound

Our campaign extended across TikTok & Social

DON’t WAIT, GO LIVE

A cough is never just a cough. It’s a cancelled vacation. A blown deadline. And all the other disruptions that come with it.
Our campaign shows how MDLIVE helps you talk to a doctor faster, easier, comfier. Before a little cough becomes a big deal.

AWARDS
2024 SILVER Rochester ADDY – Online / Interactive / Social Media

Our campaign extended across TikTok, Social, OOH & Radio

NOW. THAT’S BETTER. – CAMPAIGN LAUNCH

Leading with the promise of “now. that’s better.” we tapped right into the Driven Millennial mindset, transforming MDLIVE
with a fresh look and immediacy-driven voice. This was paired with a media plan that hit their screens during triggered moments of need – searching symptoms, looking for urgent care locations, or when seasonal conditions indexed high.


AWARDS
2022 BRONZE EFFIE –Healthcare Services / Health & Wellness
2022 BRONZE EFFIE – Performance Marketing

Chief Creative Officer: Rob Kottkamp
Group Creative Director: Matt Palmer
Associate Creative Director / Art: Lisa Della Piana
Associate Creative Director / Copy: Jason Zhiem